By Bob Smietana
Small churches can make a big difference by sticking to the basics.
New research with the Billy Graham Center and the Caskey Center for Church Excellence identifies at least 13 effective ways small churches can attract and retain more new converts, including many practices churches have used for years.
The research, additionally sponsored by 11 denominations, and undertaken by Lifeway Research, shows that among the 13 are: holding classes for new attenders, committing a healthy portion of the church budget to evangelism and missions, serving outside the church to share the gospel with unchurched people, and having the pastor set up specific hours to share the gospel.
Lifeway Research tested 29 factors that could potentially affect the number of people who decide to follow Christ and stay committed to small churches. Thirteen of those factors predicted which churches retained more converts.
Doing all 13 well can create an environment that helps newcomers connect with the church, said Scott McConnell, executive director of Lifeway Research. “There’s no single approach or strategy that leads to more converts in small churches,” he said. “Instead, it appears that doing a lot of small things really adds up.”
A little more intentionality matters
The phone survey of 1,500 pastors of small churches—evangelical and Black Protestant congregations of 250 or fewer—asked how many converts each church had in the last 12 months and whether those converts stayed with the church after they came to faith.
Researchers then compared the 20 percent of churches with the most retained converts (11.7 or more per 100 attendees) to the 50 percent with the fewest retained converts (5.56 or fewer per 100 attendees).
Here are some of their findings. Among pastors of churches with the most retained converts:
- 93 percent say their church engages in ministry outside the church at least every six months to share the gospel with the unchurched.
- 92 percent consistently hear reports of church members engaging in evangelistic conversations and sharing their faith with non-Christians.
- 68 percent offer classes for new attenders at least every six months.
- 66 percent ask people weekly to commit to Christ following a personal presentation of the gospel.
- 57 percent block out time on their calendar at least once a week for the purpose of sharing their faith with non-Christians outside the church office.
- 51 percent attend training on personal evangelism at least every six months.
- 26 percent have a higher percentage of the church’s budget (30 percent or more) given to evangelism and missions.
Pastors of churches with 5.6 or fewer converts are less likely to follow these strategies so frequently:
- 83 percent say their church engages in ministry outside the church at least every six months to share the gospel with the unchurched.
- 77 percent consistently hear reports of church members engaging in evangelistic conversations and sharing their faith with non-Christians.
- 47 percent offer classes for new attenders at least every six months.
- 37 percent ask people weekly to commit to Christ following a personal presentation of the gospel.
- 31 percent block out time on their calendar at least once a week for the purpose of sharing their faith with non-Christians outside the church office.
- 32 percent attend training on personal evangelism at least every six months.
- 16 percent have a higher percentage of the church’s budget (30 percent or more) given to evangelism and missions.
The number one predictive factor, according to researchers: Churches with more converts tended to attract and keep more unchurched people. Pastors of churches with the most retained converts were more likely (35 percent) to say half of their congregation used to be unchurched. That dropped to 18 percent for churches with the fewest retained converts.
Small churches may be able to reach more people simply by doing what they are already doing—with a little more consistency, said McConnell. Asking more non-Christians to come to church, sharing the gospel with them, following up with them, and inviting them to follow Jesus can all lead to more converts.
Jeff Farmer, associate professor of church, ministry, and evangelism at New Orleans Seminary and lead researcher on the project, said that inviting more unchurched people to attend services is key. “We need to be focusing on lost people—those who have no previous church background—and there are plenty of them,” he said.
And a pastor can lead the way, said Farmer. “No one in the church is going to share the gospel more than the pastor. Pastors who make time for sharing their faith with non-Christians and who teach church members to do the same can have a big impact.”
Rick Richardson of the Billy Graham Center at Wheaton College agrees, saying that the churches with the most converts in the study seemed to do a better job at attracting and keeping new people. “Those churches go the extra mile when it comes to inviting people and extending hospitality,” he said.
Overall, Richardson was encouraged by the study, which showed that most small churches are active in evangelism. They’re doing the right things, said Richardson. They just need to become more consistent in evangelism and outreach. “A few small things can make a big difference,” he said.
Bob is the former senior writer for Lifeway Research. In September 2018, he joined Religion News Service, where he currently serves as a national writer.