Almost half of people who attend a Bible study group do so because someone invited them.
By Ken Braddy
I visited a local restaurant at the invitation of a friend in ministry. He sent me a text and invited me to join him for what he promised to be a great lunch—both food quality and service—at a place he’d discovered. I was intrigued and said yes.
The experience did not disappoint!
I wouldn’t have known about this restaurant if my friend hadn’t invited me to join him there. I had not heard of this restaurant, nor did I know anyone who had eaten there. Now it’s one of my favorite Mexican restaurants.
Lifeway Research revealed (and documented in a free ebook, Together the Power of Groups) a related truth about Bible study groups: the number one reason people visit a Bible study group is because of an invitation. It’s just that simple.
Friends trust friends, like I trusted my friend not to steer me wrong when he said he’d found a great new Mexican food restaurant. If I’d seen an advertisement for the restaurant, I probably would’ve passed on it. If a person I know has an experience at a place like this, I value what they say. Word of mouth is important to many of us, and word of mouth causes us to try things we might not normally do without an endorsement.Lifeway Research discovered almost half of people who attend a Bible study group do so because someone invited them. Click To Tweet
Lifeway Research discovered almost half of people who attend a Bible study group do so because someone invited them. The invitation of a group member or the leader of a group led 47% of people to attend.
Compared to the other ways people become aware of Bible study groups, the power of a personal invitation shouldn’t be underestimated. People may discover a group because the church advertises it or has a ministry fair that raises awareness of the types of groups it offers.
However, if you want people to visit groups, the best way to get them there is through the invitation of group members and/or the group’s leader.
Informing group leaders and group members of their important role in helping people make the leap to group life is something every church should do. As you raise awareness of the impact of a personal invitation, encourage group members to invite potential new group members to participate in these parts of group life:
The group’s weekly Bible study
Groups that actively invite new people to join them for Bible study always have extra chairs, extra study materials, people wear name tags, and there is a sense of expectancy that new people will be present any time the group meets.
The group’s fun and fellowship events
Juan C. Ortiz once proclaimed, “People who are opposed to the gospel are not opposed to ice cream.” That’s true! If you want people to connect to your Bible study group, some of them will be hesitant. But if you invite them to a night of bowling, a Saturday afternoon movie, a round of golf, or other fun social events, chances are they’ll say yes.Sometimes people become part of a group before they officially become a member of the group. Click To Tweet
Sometimes people become part of a group before they officially become a member of the group.
The group’s service to members of the community
A percentage of people join groups because of what they can give to others, so don’t forget to invite people who are not connected to your Bible study group to include non-members when the group goes out into the community to serve. For some people, that’s the on-ramp they need into group life.As churches regather and get back to a sense of normalcy, people are looking for connection. — @kenbraddy Click To Tweet
As churches regather and get back to a sense of normalcy, people are looking for connection. And they need the gospel. A culture of invitation can certainly bridge both gaps. Who will you invite to your Bible study group?
Ken is Lifeway’s director of Sunday School. He is the author of 11 books on group ministry, including Breakthrough: Creating a New Scorecard for Group Ministry Success. He also hosts a group ministry podcast, Disciple-making in Community. Follow his group ministry blog at kenbraddy.com.