Churchgoers believe some reasons for watching a livestream service rather than attending in person are more valid than others.
By Marissa Postell Sullivan
As many churchgoers continue watching livestream church services at least occasionally, they also recognize limitations in its validity and utility.
According to a Lifeway Research study, nearly 2 in 5 Protestant churchgoers (39%) say they have watched a livestream service instead of attending a church service in person on more than five occasions over the past year. Meanwhile, 1 in 5 (20%) have not watched a livestream service in the last year.
Today, watching livestream services at the highest frequency (18 times or more in a year) is about half as common as it was in February 2021, during COVID (15% v. 32%). Still, churchgoers today are nearly four times as likely to watch church services online 18 or more times in a year than they were in 2019, before COVID (15% v. 4%).
Basic demographic factors such as age and ethnicity play into a churchgoer’s likelihood of not watching a livestream. Churchgoers aged 50-64 (27%) and over 65 (26%) are more likely than younger churchgoers, those 18-34 (13%) and 35-49 (12%), to say they have not watched a livestream instead of attending service in person in the past year. White churchgoers (23%) are also more likely than African Americans (13%) to say they have not watched a livestream.
“The pandemic drove a large increase in the number of churches offering livestreams of their worship services, but some of these viewers were only temporary,” said Scott McConnell, executive director of Lifeway Research. “African Americans were hit harder by COVID, and their churches closed longer. So, it is not surprising they have maintained more online viewers.”
Denominationally, Baptist (22%), Lutheran (28%) and non-denominational (22%) churchgoers are among the most likely to say they have not watched a livestream service in place of attending church in person in the past year. And those who attend worship services most frequently (at least four times a month) are more likely than those who attend one to three times a month to say the same (24% v. 15%).
When is livestreaming a valid alternative to in-person attendance?
Churchgoers believe some reasons for watching a livestream service rather than attending in person are more valid than others. Most churchgoers say a livestream is a valid replacement when sick or caring for someone who is sick (69%), and nearly half say it is valid when traveling (48%). Nearly 2 in 5 (38%) say watching a livestream is acceptable when you live too far away to attend church in person. Fewer than 3 in 10 say livestreams are valid when a non-attendee wants to know more about the church or its teaching (29%), whenever someone wants to watch online (26%) or when you get up late (24%). And 7% say none of these occasions are valid replacements for attending in person.
Compared to 2019, fewer churchgoers today see video streaming as a valid replacement for physically attending church when sick or caring for someone who is sick (76% v. 69%), traveling (60% v. 48%), too far away to attend (45% v. 38%) and when they get up late (36% v. 24%).
“A consistent quarter of churchgoers see any reason as a valid reason to attend church via video streaming, but with additional experience with the approach, fewer are open to its use instead of in-person attendance,” McConnell said.
While the oldest churchgoers (those over 65) are the most likely to say it is acceptable to watch a livestream when sick or caring for someone sick (79%), they are the least likely to say it is valid when you get up late (12%) or whenever you want to watch online (19%). They are also among the least likely to say it is acceptable when you live too far away (31%).“A consistent quarter of churchgoers see any reason as a valid reason to attend church via video streaming, but with additional experience with the approach, fewer are open to its use instead of in-person attendance.” — @smcconn Click To Tweet
Religious beliefs also play a role in this conversation for churchgoers. Those with evangelical beliefs are more likely than those without to say livestream services are a valid replacement when sick or caring for someone sick (75% v. 65%). But those with evangelical beliefs are less likely to say it is acceptable when you live too far away to attend (31% v. 43%) or whenever someone wants to watch online (23% v. 29%).
Livestreaming’s temporary role
While churchgoers identify various ways watching church livestreams has played roles in their walks with God, most say livestreaming is a temporary way to participate in the mission of the church during an illness or emergency like COVID (53%). Fewer say it is a supplemental biblical teaching resource for them (31%), it is how they say in tune with the direction their church is headed (24%) or it is how they get to know a new church before visiting in person (20%). Fewer than 1 in 5 say it is the primary biblical teaching they receive (18%) or the main way they connect with their churches (17%). And 11% say livestreaming does not play any of these roles in their walks with God.“People’s use of online church services varies greatly. The majority only use it for emergencies, while 1 in 6 say it is the main way they connect with their church.” — @smcconn Click To Tweet
A churchgoer’s age is indicative of their views on livestreaming’s role in their walk with God. The oldest churchgoers (those over 65) are the least likely to say watching an online church service is the main way they connect with the church (6%), the primary way they receive biblical teaching (9%) or how they get to know a new church before visiting in person (8%). They are also among the least likely to say watching a livestream service is how they stay in tune with the direction of their church (14%). These oldest churchgoers are the most likely to say livestreaming is a temporary way to participate in the mission of the church during an illness or emergency (60%).
“People’s use of online church services varies greatly. The majority only use it for emergencies, while 1 in 6 say it is the main way they connect with their church,” McConnell said. “Older churchgoers are the least interested, including some who never tuned in to their church online even when that was all their church offered during COVID.”
For more information view the complete report.
Lifeway Research studies can be used and referenced in news articles freely. This news release can also be republished in its entirety on other websites and in other publications without obtaining permission.
Marissa Postell Sullivan
Marissa is the managing editor for LifewayResearch.com.
Lifeway Research conducted the online survey of 1,002 American Protestant churchgoers Sept. 19-29, 2022, using a national pre-recruited panel. Respondents were screened to include those who identified as Protestant/non-denominational and attend religious services at least once a month. Quotas and slight weights were used to balance gender, age, region, ethnicity, education and religion to more accurately reflect the population. The completed sample is 1,002 surveys. The sample provides 95% confidence that the sampling error does not exceed plus or minus 3.3%. This margin of error accounts for the effect of weighting. Margins of error are higher in sub-groups.
“Evangelical beliefs” are defined using the National Association of Evangelicals and Lifeway Research evangelical beliefs research definition based on respondent beliefs. Respondents are asked their level of agreement with four separate statements using a four-point, forced-choice scale (strongly agree, somewhat agree, somewhat disagree, strongly disagree). Those who strongly agree with all four statements are categorized as having Evangelical Beliefs.
- The Bible is the highest authority for what I believe.
- It is very important for me personally to encourage non-Christians to trust Jesus Christ as their Savior.
- Jesus Christ’s death on the cross is the only sacrifice that could remove the penalty of my sin.
- Only those who trust in Jesus Christ alone as their Savior receive God’s free gift of eternal salvation.